Frequently Asked Questions

Frequently Asked Questions

Below is a list of the most common frequently asked questions we receive.  If your questions isn’t answered below Contact Us, we’ll provide the answer.


SMS stands for Short Message Service. It is often referred to as “text messaging” and used on mobile phones.

A shortcode is like a telephone number but designed for sending and receiving SMS and MMS messages. PeachText has two shortcode’s 71441 & 40691.

The purpose of creating a keyword is to build a list of customers’ cellphone numbers. A list of cellphone numbers is created automatically when a customer texts the keyword to the phone number 71441 (Simple Texting’s “short code”). The customer is said to be “opting in” or “subscribing” to the list. For example, a marketer might invite subscribers to a list by adding the following to displays in the client’s location, to traditional advertisements, and more:

Text Pizza to 71441 for great deals from Angelo’s Pizza!

The customer texts “Pizza” to 71441 and they’re on the list.

An SMS message is limited to 160 characters in the U.S. and 140 characters in Canada. MMS messages, which are only available in the U.S., are limited to 1,600 characters each. A character includes letters, numbers, spaces, symbols, and punctuation.


Yes, contact us to obtain token access so you can build features into your own application or platform. You can also review our API documentation to learn more about its functionality.

Campaign Management

All our plans include unlimited keywords.

You can choose any keyword as long as it is not already in use by another PeachText customer. The keyword can be up to 20 characters long, with no spaces, special characters, or punctuation. A keyword usually reflects the name of the business or contains some other association with the promotion.

Yes, log in to your account to create multiple campaigns. Campaigns can include traditional messages, Text-2-Vote, Text-2-Win, and many more.

This is the message sent to a subscriber who responds to one of your messages with STOP. This message must include your business name, program name, and the message confirming that they’ve opted out and will no longer receive messages.

This is the message sent to a subscriber who responds to one of your messages with HELP. This message must include your business name, program name, stop instructions, monthly message frequency, the “message and data rates may apply” callout, and a phone number or website to access additional help.

To see if a keyword is available, just try to create it once you’re signed in to your account dashboard.  The system will let you know if it’s not available, and you can try another.

Phone carrier guidelines require you to include the following when promoting a text keyword:

  • A notice that message and data rates may apply
  • The frequency (e.g., Max 2 messages per week)
  • Opt-out instructions (e.g., To unsubscribe, text STOP {KEYWORD} to 76626)


Anyone with a mobile phone built in the last 10 years can receive text messages.
It can take anywhere from a few seconds to a few minutes for a text message to get to a recipient unless the phone is off or out of range. The majority of messages are instant, but in some rare cases, sending can take a little longer.

Unfortunately, there is no way to guarantee a message will be received; text messages rely on carriers for delivery. However, because of the high response rate to text messages, you can infer that the vast majority arrive.

  • Yes. You can add variables like %%firstname%% so that the first name of each recipient appears in the message. Check out our articles on Collecting Subscriber Data and Custom Fields for more information.
There are a number of possible reasons: The recipient went over the number of messages their plan allowed, their phone number was typed incorrectly, they were out of cellphone range, their phone’s memory was full, or they didn’t have text messaging enabled.
This page provides details and specifications for how you can configure and send emojis using text messaging services.

Yes, but … your results can and will vary. Here’s why.


Whether you love them or hate them, they are effective.

By some reports, using emojis can increase your message response rate by up to 17%.

However, there’s a catch.

Emojis can be effective when used in moderation …  and if the emoji that you send/intend is what your recipient actually receives.

Did you know that emojis have not yet been standardized in the following interrelated areas?

  • Mobile phones (hardware and software, but especially their operating systems—the software that runs on your phone, whether it’s a Windows phone, Android, iPhone, Google phone, or other device)
  • Mobile wireless carriers/networks (AT&T, Verizon, T-Mobile, Sprint, etc.)
  • Messaging apps (iMessage, Hangouts, and third-party messaging apps)

Furthermore, there is no ADA-supported standard for emoji interpretation. This makes emojis potentially confusing for visually impaired individuals who rely on text-to-voice interpretation apps (or TTY services).

Why does this matter?

To demonstrate just how differently the “same” emoji appears on an iPhone, an Android phone, an LG phone, a Samsung phone, a Windows phone, and social media like Facebook Messenger, check out the chart below:

Bummer! So … should I use emojis in SMS (or not)?

Well, given what we’ve covered here today, forewarned is forearmed.

The decision to include emojis in your SMS content is really up to you … and how comfortable you are with the possibility that recipients of your SMS marketing and communications messages might receive an emoji that looks quite different from what you intended to send.

But wait! There’s good news!

In addition to SMS, SimpleTexting offers MMS marketing, which lets you include specific images or media files in your text … which means you can determine exactly what your subscribers receive.😄

MMS messages cost a bit more to send and receive because there’s a lot more data that has to be processed. At SimpleTexting, MMS messages cost 3 credits, whereas SMS messages cost 1 credit.

That being said, studies have shown that MMS campaign opt-ins are 20% higher than SMS campaign opt-ins, and subscribers are eight times more likely to share MMS messages on social media … so depending on your use case, it could be well worth the investment. 🤑

Multimedia Messaging Service (MMS)

Multimedia Messaging Service (MMS) allows you to send media files, including images, audio, and video, in your messages. It also allows you to send text messages up to 1,600 characters, including a title—that’s far more than a traditional text message, which is limited to 160 characters.

We support a wide variety of file types over MMS including images, video, and PDFs. You can upload a maximum file size of 10MB for JPEG and PNG, and we’ll resize these for delivery. As GIF files can’t be resized, the maximum size if limited to 500KB.

Other supported file types include wav, mp3, 3gp, mp4, and PDF which are all limited to 500KB for upload and sending.

In the U.S., MMS messaging is currently supported by AT&T, MetroPCS, Sprint, T-Mobile USA, U.S. Cellular, and Verizon Wireless. This covers the majority of subscribers across the country.

If your message is being sent to a number that isn’t on one of these networks, they’ll receive a text message linking them to the content. That way, you’ll still get your message across!

Yes! People can reply with an image or other MMS supported file type, and you’ll see it appear in your inbox the same as a regular SMS message.

We support a wide variety of file types over MMS including images, video, and PDFs. You can upload a maximum file size of 10MB for JPEG and PNG, and we’ll resize these for delivery. As GIF files can’t be resized, the maximum size if limited to 500KB.

Other supported file types include wav, mp3, 3gp, mp4, and PDF which are all limited to 500KB for upload and sending.


To view your campaign analytics & account reporting, log in to PeachText Dashboard and click on Reports.

The Subscribers report or Opt In \ Opt Out report is where you can see how many people have subscribed to and unsubscribed from a given list, keyword, web forms.  You can get a detailed breakdown and export the analytics for further review.

At a glance when you log into your user dashboard you can view your credits under the My Account section when you initially log in. For a detailed report select the Reports tab and then Credit Usage.


Customers who agree to receive future text messages from a business “opt in” by replying to an invitation displayed in marketing materials or online. They can also “opt out” by replying to a text message with STOP. People who opt in are “subscribers” whose cellphone numbers are stored in a contact list in the PeachText application.

You can invite subscribers by advertising your keyword and short code at your place of business, company websites, social media pages, and marketing material. Visit our Education Center to learn about various ways businesses can use text marketing.

Account Settings

Under the My Account section click the edit profile button.  If you need changes to the features in your dashboard send us an email for assistance.


PeachText offers a variety of monthly plans at varying costs, depending on the number of messages. You can upgrade or downgrade your plan at any time. Check out our Pricing page for more details.

PeachText offers monthly plans with preset message numbers depending on the plan. However, we like to be flexible, so contact us for custom quotes.

All of our plans have an overage fee for each additional message that goes over the plan. Each pricing plan has a different overage per message, and the fee decreases as plan volume goes up. Check out our Pricing page for more details.

You can upgrade to a different plan at any time with PeachText.  Just Contact Us and we’ll upgrade and change your plan. No sweat!

No. We only charge you for the messages you send.


A campaign allows you to collect mobile phone numbers that you can text future offers to. For example, a business will invite customers to text a keyword to their short code so people can sign up to receive future text message communications.

An autoresponder allows you to create a delayed automatic text message for your subscribers. For example, you could set up an autoresponder to send a coupon or special offer to subscribers one day, one week, or one month after they sign up.

 You can manage your autoresponders by logging in to your PeachText dashboard and navigating to Autoresponders.
 After logging in to the PeachText dashboard, click Conduct a Poll, then Create New. To conduct a poll, insert your poll question.  Input the polling response options.  You have the option of including conditional replies and coupons as a thank you for answering the poll.
 After logging in to the PeachText dashboard, click Text to Win wizard. Designate a name for your sweepstakes and then select the Opt-in list(s) that will be sent the sweepstakes.  You have the option of choosing how many winners, the winner non-winner notification messaging.

To change an autoresponder message, log in to the PeachText dashboard, click autoresponders to view a list of autoresponders.  Select the autoresponder you’d like to edit and then update the message.

Rules, Terms & Policies

Great question.  The data we collect from your customers (phone numbers, emails, etc) is all yours, and we will never share or sell it to anyone else.

CTIA audits are the wireless carriers’ method of monitoring the texting industry. A CTIA audit means that one of the advertisements for your campaigns doesn’t have the required CTIA disclosures. If one of your campaigns fails an audit we will automatically deactivate your keyword and list until the problem is resolved.

At PeachText, we have a zero-tolerance policy when it comes to spam.

We are often asked why we don’t allow users to simply upload a list of phone numbers to their campaign. The answer is we prefer to have people add themselves to your list by texting a keyword. We do this is because it is required by law.

The Telephone Consumer Protection Act (TCPA) requires that before you can send a text message to a mobile phone number, that mobile phone number must first opt in through our shortcode. Without this opt-in, you can be liable for up to $1,500 in damages for each wireless phone number that receives a text message.

This process protects businesses and protects consumers from unwanted spammy text messages.

“Msg & data rates may apply” means that standard message rates and data charges from the subscriber’s carrier could apply when sending and/or receiving text messages through PeachText.

The CTIA and wireless carriers do not allow any texting programs to operate on their networks that may promote depictions or endorsements of violence, inappropriate or adult content, profanity or hate speech, or illegal or illicit drugs.

PeachText also reserves the right to refuse service for any reason or to cancel accounts that do not follow our Terms and Conditions.